Micelles (i.e. soap bubbles) are collections of surfactant molecules that trap hydrophobic materials such as oil, wax, and other organic molecules.  Surfactants enable these materials that would otherwise be incompatible with water to dissolve and mix with an aqueous phase. 

Surfanetix adsorption technology utilizes chemical functionality capable of reversibly binding to the head group of the surfactant molecule.  This strategy works for a number of commercially available non-ionic surfactants already on the market.  Furthermore, a number of anionic and cationic surfactant structures are capable of simple modification so that they too can interact with our adsorbent system.